Responsive Web Design (RWD) | This Year Coined the “Year of Responsive Web Design”

Responsive Web Design

The purpose right here isn’t really simply prettiness or technical trickery, nevertheless: Media business like ours are seeing a significant change in the usage routines of their audiences.

Those companies that do not act could discover themselves behind the curve. Right here’s why.

The Post-PC Period

Market Intel
Last year in 2012 had actually been an extremely uncommon year in the COMPUTER market. For the first time since 2001, COMPUTER sales are forecasted to be lower than they were in the previous year.

So which gadgets are customers purchasing? Tablets, for something. Tablet sales are anticipated to surpass 100 million this year. Their sales numbers could top note pads next year. Smartphones, obviously, are likewise a hot product– according to Nielsen, most of UNITED STATE mobile customers now have smartphones.

At the same time, the change to mobile is occurring at an amazing rate. By the end of next year, over 50% of searches will come from mobile devices, such as your new iPhone 5s, Samsung Galaxy S4, or Nokia Lumia 1020.

Internet or Apps? How About Both.

For those of us who provide services and internet sites, all this results in a singular conclusion: A million displays have actually grown, and we should develop for all of them.

Mobile apps might look like the evident option. There’s no question that having mobile apps for the mobile platforms is much better than having no apps at all, but how do you construct for each app store? It would be very difficult and not feasible to develop an app for every device and every app store.

There’s even more information recommending that the mobile internet is crucial when it comes to information websites. According to the Pew Research Center, 60 % of tablet individuals choose checking out information on the mobile internet than through an app. While I think business must definitely provide apps, it’s clear that having an excellent mobile internet site ought to be the main concern.

Responsive Web Design


The option, obviously, is to make a site that works similarly well on every gadget. That’s where responsive web design comes into play.

In basic terms, a responsive web design utilizes “media queries” to determine exactly what resolution of gadget it’s being served on. In basic terms, a responsive web design makes use of “media queries” to identify exactly what resolution of gadget it’s being served on. Fluid grids and versatile images then size properly to fit the display. If you’re seeing this post on a desktop web browser, for instance, attempt making your web browser window smaller sized. The images and content column will reduce, then the sidebar will vanish completely. On our homepage, you’ll see the design change from 3 columns, to 2 columns, to a singular column of material.

When it come to Trandestined Productions, we likewise identify the kind of gadget and alter the website’s habits appropriately. On touch gadgets, for example, we allow swiping in between columns. (Technically, finding gadget functionalities might be described as “adaptable design,” instead of “responsive,” however progressively both methods are made use of in tandem.).

The advantages are apparent: You construct a website ONE time, and it works effortlessly throughout countless various displays.

2013: A Responsive Year.

Provided the fast adoption of smartphones and tablets– and the truth that individuals presently appear to choose reviewing their information on the mobile internet instead of in apps– I think these reasons discussed thus far is what makes 2013 the year that responsive design blows up.

For publishers, it provides the most basic means to reach readers throughout an array of different devices. For individuals, it guarantees a fantastic experience on every display.


Mobile Devices Help Propel Time Spent Online

Mobile helps propel digital time spent
Average time spent with digital media per day will surpass TV viewing time for the first time this year, according to eMarketer’s latest estimate of media consumption among US adults.

The average adult will spend over 5 hours per day online, on nonvoice mobile activities or with other digital media this year, eMarketer estimates, compared to 4 hours and 31 minutes watching television. Daily TV time will actually be down slightly this year, while digital media consumption will be up 15.8%.

The most significant growth area is on mobile. Adults will spend an average of 2 hours and 21 minutes per day on nonvoice mobile activities, including mobile internet usage on phones and tablets—longer than they will spend online on desktop and laptop computers, and nearly an hour more than they spent on mobile last year.

This is eMarketer’s first time breaking out time spent on tablets and smartphones. It’s also eMarketer’s first time creating an overall time spent with digital figure. Previously, online time (desktop, laptop) and mobile time (on feature phones, smartphones and tablets) were kept separate.

eMarketer’s estimates of time spent with media include all time spent within each medium, regardless of multitasking. Consumers who spend an hour watching TV while multitasking on tablet devices, for example, would be counted as spending an hour with TV and an additional hour on mobile. Such multitasking helps to contribute to the increase in the overall time people spend with media each day, which eMarketer expects to rise from 11 hours and 49 minutes in 2012 to 12 hours and 05 minutes this year.

Time spent with mobile has come to represent a little more than half of TV’s share of total media time, as well as nearly half of digital media time as a whole. The bulk of mobile time is spent on smartphones, at 1 hour and 7 minutes per day, but tablets are not far behind. Feature phones account for relatively little time spent on nonvoice mobile activities, since few have robust mobile internet capabilities.

To develop our time spent with media figures, eMarketer analyzed more than 400 datapoints collected from more than 40 research institutions. For example, to forecast time spent on desktop and laptop computers, eMarketer compiled and evaluated figures from audience measurement companies, industry associations, academic institutions, major online media platforms and other research firms—all of which were analyzed to account for discrepancies and convergence in definitions, methodology and historical accuracy.

As a percentage of time spent with all media, eMarketer’s estimate of adults’ average time with TV is roughly in line with other firms’ for this year. Temkin Group is at the low end of estimates among all adult consumers, while MAGNAGLOBAL and GfK figures are more in line with eMarketer’s. Estimates of TV time among internet users only are somewhat lower as a share of all media (with the exception of a USA Touchpoints datapoint), suggesting internet users may devote somewhat less time to TV compared to online media.

Nielsen reported that in Q4 2012, US consumers spent an average of 4 hours and 39 minutes per day watching live TV, and an additional 25 minutes with DVR playback and 11 minutes with DVD playback. That adds up to 5 hours and 15 minutes spent with TV under eMarketer’s definition—significantly higher than our figure. However, Nielsen measures all time a TV is turned on, not the amount of time viewers are actually engaging with the medium.

Research firms differ dramatically in their estimates of how much time US adults spend online on desktop and laptop computers, both in absolute terms and as a percentage of total media time.

Time spent with mobile is also the subject of widespread disagreement. Estimates for 2012 usage ranged from just under an hour, averaged across all US adults, according to MAGNAGLOBAL (a figure that includes voice time, which other firms do not) to 2 hours, among the same population.

Research firms agree more closely on time spent with tablets—at least when measured among tablet users. eMarketer estimates tablet users spent nearly 2 hours per day with their devices in 2012; the ‎Online Publishers Association (OPA) and Pew Research had estimates within 10 minutes of that. Averaged across the larger population of US adults, the figure goes down significantly, and research firms that measured tablet usage among other groups that include many consumers who do not own a tablet also reported lower figures.

This article originally stated that US adults spent an average of 11 hours and 39 minutes with media each day in 2012, and would spend 11 hours and 52 minutes with media this year. The correct figures are 11 hours, 49 minutes and 12 hours, 5 minutes, respectively.

This article was written by http://www.emarketer.com

Benefits of Shopping on Mobile Devices

What are the benefits of Shopping on Mobile Devices?

Well you may ask, What device is always on your hip? Your Smartphone right? The tides are changing and more people are using their mobile devices as a way of communicating and conducting transactions with friends and businesses alike as opposed to traditional desktops and laptops.

Your business needs to be sure they are delivering their online presence in a responsive manner. This means your website can be easily navigated through any device large or small without sacrificing the user’s experience. It will recognize your device and change its appearance based on the screen size you are on.

In today’s age people have a VERY short attention span. If they go to your site and it appears hard to navigate on their phone, THEY WILL LEAVE…doesn’t matter if they really wanted your product or service. People want to shop using their mobile device because of the convenience, but they want it to be EASY!

Having a responsive site will raise your conversion rate and help avoid those potential sales from leaving, which equates to more money for your business! Contact Us to see how we can change your online presence!!


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