Mobile Apps | Harness The Power Of Push Notifications

mobile app Push notification

If you haven’t been sending out push notifications from your business’s app, you’re missing out on one of the most effective ways to get users actually using your app.

A push notification is a message that a user gets on the home screen of their mobile device. Push notifications emanate from apps, and can be turned on or off at a user’s request. They sound simple and boring, but get this: it has been reported that push notifications can lead to:

• A 540% increase in daily app opens,
• A 30% increase in social sharing, and
• A 20% percent increase in mobile orders.

In addition, the response rate is three times faster than email! Thus, if your app is going completely ignored on user’s devices, push notifications can totally revive it and help you make the most of your app investment.

“But wait,” you say, “Aren’t ‘pop-ups’ annoying to users?”

Good question!

Firstly, these aren’t shady pop-ups (the classic annoying pop-up occurs when you click one thing and then are treated to a window containing something completely different). Instead, these are text-only messages that arise only if a user already has your app. Secondly, as the stats above show, they’re quite effective, but you have to deploy them in the right way.

How do you do that? Glad you asked. Here are the keys to doing push right:

1. Give the user control

This is more important than anything else.

Your app must give the user the power to opt out of your notifications. Users that don’t want notifications will delete your app the second they get one – they’ll feel harassed by extra messages. So, you want to ask them right up front if they want notifications. And if they don’t, you want them to opt out and be left alone. If they use your app, great! If not, no amount of extra messages would improve the situation, we promise.

The remaining users that opt in to push notifications are now your core app audience. But they, too, have their limits. For them, you have to…

2. Make it relevant, then divide and conquer

Not every user is the same. Give each user a few options for the types of notifications they want to receive. Some want to hear about events, others about discounts, and others just want general news. If you can, let each user select the notifications that are most relevant to their interests. That way, you know that when you send out notifications, you’re sending out information that people actually want.

3. Be timely

If you’re using a sophisticated push system (like ours), you can schedule notifications to go out when they’d be most effective.

For example, you might handle social media planning each Monday, then dive into operations. But a Monday morning push isn’t right for every type of offer. If you’re a bar, for example, you want your “Fireball Friday” event push to go out sometime on Friday, probably. If, on the other hand, you’re a hiking expedition company, you might want to send a series of push messages over a period of weeks to members that have signed up for a big trip to remind them of various things.

The point is, if you schedule your push for the right time, and you’ll max out effectiveness and relevance to users.

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Mobile Loyalty Apps: Huge Opportunity Most Small Businesses Are Overlooking

mobile loyalty program stats

Mobile loyalty program statistics

If you’re a small businesses owner, you want to increase sales, right?

Well, if you want to boost sales, there are many methods and strategies you can use. But none can help you make the most of your existing customer base quite like a mobile loyalty program can. Your existing customers are your most receptive audience, and a mobile loyalty program gives them a reason to increase the amount of business they do with you, as well as the amount of engagement they have with your mobile app.

mobile loyalty apps money

Mobile Loyalty Apps Equals More Money!

There is a long list of other benefits to offering a mobile loyalty program, too. Here’s the short version:

Benefits of mobile loyalty programs:

Increased customer spending. Economics 101 teaches us that we generally do more of a thing that we’re incentivized to do. Mobile loyalty programs incentivize spending. Therefore, customers spend more.

In short, the message to customers is, “Keep buying, and you’ll get a reward.” So they do. We can’t count how many times this has worked on us as customers. For example, why go to another quick sub shop when two more purchases at Subway will get you a free sandwich? Subway it is!

New customer acquisition. About 40% of consumers will change buying habits to maximize loyalty rewards. If you want new customers, the promise of rewards is just as powerful an enticement to strangers as it is to existing customers. Heck, you might even get back some lost customers when they see that a business they’ve used in the past is now sweetening the deal.

Increased visit frequency. 35% of people will drive out of their way to use a business that they have a loyalty program with. If you want to see customers more often, a mobile loyalty program will probably bring people in more frequently, especially when you can push notifications to users and connect with them while they’re out and about, through their mobile device.

Increased product awareness. Have a new product that you want to promote? Make it a loyalty reward, and more customers will get familiar with it, boosting future sales (provided the new product is good, of course).

Increased customer activity tracking. A mobile loyalty program lets you leverage the power of analytics to gain a wealth of info and insights into your customers. And with access to device data, you can even figure out where and when customers decide to make purchases, and how to best design your rewards program.

Increased customer satisfaction and retention. 62% of customers report that they are more likely to continue doing business with a company that has a loyalty program. ‘Nuff said.

That’s a lot of hype you’ve got there. Are any of these benefits actually realized?

Yes! About half of business owners report that their loyalty program is “somewhat effective.” As with any business practice, what you get out of it depends largely on your own input. We suspect that, over time and with the right tools, a dedicated approach can yield extremely cost-effective results.

On that point, some business owners worry that the cost of rewards handed out to increase sales won’t leave much of a net benefit at the end of the day. The cost is actually much lower than most owners think, however, due to the fact that redemption rates are far below 100%. In fact, roughly one-third of loyalty rewards earned are never redeemed!

Loyalty programs are popular and expected. It’s time to get on it.

We’re quickly reaching the point where customers expect loyalty rewards even from small, local businesses. Total loyalty program memberships are now over two billion in the aggregate, with total redemptions nearing $50 billion. Offering a loyalty program is pretty much par for the course, now, and is an easy way to gain an edge on your competition.

And passing on one is an easy way to leave a space open for your competitors to gain an edge on you.
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Mobile Devices Help Propel Time Spent Online

Mobile helps propel digital time spent
Average time spent with digital media per day will surpass TV viewing time for the first time this year, according to eMarketer’s latest estimate of media consumption among US adults.

The average adult will spend over 5 hours per day online, on nonvoice mobile activities or with other digital media this year, eMarketer estimates, compared to 4 hours and 31 minutes watching television. Daily TV time will actually be down slightly this year, while digital media consumption will be up 15.8%.

The most significant growth area is on mobile. Adults will spend an average of 2 hours and 21 minutes per day on nonvoice mobile activities, including mobile internet usage on phones and tablets—longer than they will spend online on desktop and laptop computers, and nearly an hour more than they spent on mobile last year.

This is eMarketer’s first time breaking out time spent on tablets and smartphones. It’s also eMarketer’s first time creating an overall time spent with digital figure. Previously, online time (desktop, laptop) and mobile time (on feature phones, smartphones and tablets) were kept separate.

eMarketer’s estimates of time spent with media include all time spent within each medium, regardless of multitasking. Consumers who spend an hour watching TV while multitasking on tablet devices, for example, would be counted as spending an hour with TV and an additional hour on mobile. Such multitasking helps to contribute to the increase in the overall time people spend with media each day, which eMarketer expects to rise from 11 hours and 49 minutes in 2012 to 12 hours and 05 minutes this year.

Time spent with mobile has come to represent a little more than half of TV’s share of total media time, as well as nearly half of digital media time as a whole. The bulk of mobile time is spent on smartphones, at 1 hour and 7 minutes per day, but tablets are not far behind. Feature phones account for relatively little time spent on nonvoice mobile activities, since few have robust mobile internet capabilities.

To develop our time spent with media figures, eMarketer analyzed more than 400 datapoints collected from more than 40 research institutions. For example, to forecast time spent on desktop and laptop computers, eMarketer compiled and evaluated figures from audience measurement companies, industry associations, academic institutions, major online media platforms and other research firms—all of which were analyzed to account for discrepancies and convergence in definitions, methodology and historical accuracy.

As a percentage of time spent with all media, eMarketer’s estimate of adults’ average time with TV is roughly in line with other firms’ for this year. Temkin Group is at the low end of estimates among all adult consumers, while MAGNAGLOBAL and GfK figures are more in line with eMarketer’s. Estimates of TV time among internet users only are somewhat lower as a share of all media (with the exception of a USA Touchpoints datapoint), suggesting internet users may devote somewhat less time to TV compared to online media.

Nielsen reported that in Q4 2012, US consumers spent an average of 4 hours and 39 minutes per day watching live TV, and an additional 25 minutes with DVR playback and 11 minutes with DVD playback. That adds up to 5 hours and 15 minutes spent with TV under eMarketer’s definition—significantly higher than our figure. However, Nielsen measures all time a TV is turned on, not the amount of time viewers are actually engaging with the medium.

Research firms differ dramatically in their estimates of how much time US adults spend online on desktop and laptop computers, both in absolute terms and as a percentage of total media time.

Time spent with mobile is also the subject of widespread disagreement. Estimates for 2012 usage ranged from just under an hour, averaged across all US adults, according to MAGNAGLOBAL (a figure that includes voice time, which other firms do not) to 2 hours, among the same population.

Research firms agree more closely on time spent with tablets—at least when measured among tablet users. eMarketer estimates tablet users spent nearly 2 hours per day with their devices in 2012; the ‎Online Publishers Association (OPA) and Pew Research had estimates within 10 minutes of that. Averaged across the larger population of US adults, the figure goes down significantly, and research firms that measured tablet usage among other groups that include many consumers who do not own a tablet also reported lower figures.

This article originally stated that US adults spent an average of 11 hours and 39 minutes with media each day in 2012, and would spend 11 hours and 52 minutes with media this year. The correct figures are 11 hours, 49 minutes and 12 hours, 5 minutes, respectively.

This article was written by http://www.emarketer.com

Benefits of Shopping on Mobile Devices

What are the benefits of Shopping on Mobile Devices?

Well you may ask, What device is always on your hip? Your Smartphone right? The tides are changing and more people are using their mobile devices as a way of communicating and conducting transactions with friends and businesses alike as opposed to traditional desktops and laptops.

Your business needs to be sure they are delivering their online presence in a responsive manner. This means your website can be easily navigated through any device large or small without sacrificing the user’s experience. It will recognize your device and change its appearance based on the screen size you are on.

In today’s age people have a VERY short attention span. If they go to your site and it appears hard to navigate on their phone, THEY WILL LEAVE…doesn’t matter if they really wanted your product or service. People want to shop using their mobile device because of the convenience, but they want it to be EASY!

Having a responsive site will raise your conversion rate and help avoid those potential sales from leaving, which equates to more money for your business! Contact Us to see how we can change your online presence!!


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