Category: Mobile App Development

Mobile App Development

Restaurant Mobile App

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Grow Your Business By Using A Restaurant Mobile App!

    • Grow your restaurant’s bottom line with an on-point mobile experience

    • By starting an online presence with a Mobile App Restaurants can enjoy:

      • more customers

      • more business

      • more revenue

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Types of Mobile Experiences

  • Mobile Apps

  • Mobile Websites

  • QR Codes

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Mobile Apps for Restaurants

    • Boost Business Especially From Existing Customers

    • People Who Are Already Fans Of Your Restaurant Are Highly Likely To Download And Use Your App

      • If They Need Some Convincing(Contests, Coupons, Or Other Incentives)

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Mobile Apps | Harness The Power Of Push Notifications

mobile app Push notification

If you haven’t been sending out push notifications from your business’s app, you’re missing out on one of the most effective ways to get users actually using your app.

A push notification is a message that a user gets on the home screen of their mobile device. Push notifications emanate from apps, and can be turned on or off at a user’s request. They sound simple and boring, but get this: it has been reported that push notifications can lead to:

• A 540% increase in daily app opens,
• A 30% increase in social sharing, and
• A 20% percent increase in mobile orders.

In addition, the response rate is three times faster than email! Thus, if your app is going completely ignored on user’s devices, push notifications can totally revive it and help you make the most of your app investment.

“But wait,” you say, “Aren’t ‘pop-ups’ annoying to users?”

Good question!

Firstly, these aren’t shady pop-ups (the classic annoying pop-up occurs when you click one thing and then are treated to a window containing something completely different). Instead, these are text-only messages that arise only if a user already has your app. Secondly, as the stats above show, they’re quite effective, but you have to deploy them in the right way.

How do you do that? Glad you asked. Here are the keys to doing push right:

1. Give the user control

This is more important than anything else.

Your app must give the user the power to opt out of your notifications. Users that don’t want notifications will delete your app the second they get one – they’ll feel harassed by extra messages. So, you want to ask them right up front if they want notifications. And if they don’t, you want them to opt out and be left alone. If they use your app, great! If not, no amount of extra messages would improve the situation, we promise.

The remaining users that opt in to push notifications are now your core app audience. But they, too, have their limits. For them, you have to…

2. Make it relevant, then divide and conquer

Not every user is the same. Give each user a few options for the types of notifications they want to receive. Some want to hear about events, others about discounts, and others just want general news. If you can, let each user select the notifications that are most relevant to their interests. That way, you know that when you send out notifications, you’re sending out information that people actually want.

3. Be timely

If you’re using a sophisticated push system (like ours), you can schedule notifications to go out when they’d be most effective.

For example, you might handle social media planning each Monday, then dive into operations. But a Monday morning push isn’t right for every type of offer. If you’re a bar, for example, you want your “Fireball Friday” event push to go out sometime on Friday, probably. If, on the other hand, you’re a hiking expedition company, you might want to send a series of push messages over a period of weeks to members that have signed up for a big trip to remind them of various things.

The point is, if you schedule your push for the right time, and you’ll max out effectiveness and relevance to users.

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Mobile Loyalty Apps: Huge Opportunity Most Small Businesses Are Overlooking

mobile loyalty program stats

Mobile loyalty program statistics

If you’re a small businesses owner, you want to increase sales, right?

Well, if you want to boost sales, there are many methods and strategies you can use. But none can help you make the most of your existing customer base quite like a mobile loyalty program can. Your existing customers are your most receptive audience, and a mobile loyalty program gives them a reason to increase the amount of business they do with you, as well as the amount of engagement they have with your mobile app.

mobile loyalty apps money

Mobile Loyalty Apps Equals More Money!

There is a long list of other benefits to offering a mobile loyalty program, too. Here’s the short version:

Benefits of mobile loyalty programs:

Increased customer spending. Economics 101 teaches us that we generally do more of a thing that we’re incentivized to do. Mobile loyalty programs incentivize spending. Therefore, customers spend more.

In short, the message to customers is, “Keep buying, and you’ll get a reward.” So they do. We can’t count how many times this has worked on us as customers. For example, why go to another quick sub shop when two more purchases at Subway will get you a free sandwich? Subway it is!

New customer acquisition. About 40% of consumers will change buying habits to maximize loyalty rewards. If you want new customers, the promise of rewards is just as powerful an enticement to strangers as it is to existing customers. Heck, you might even get back some lost customers when they see that a business they’ve used in the past is now sweetening the deal.

Increased visit frequency. 35% of people will drive out of their way to use a business that they have a loyalty program with. If you want to see customers more often, a mobile loyalty program will probably bring people in more frequently, especially when you can push notifications to users and connect with them while they’re out and about, through their mobile device.

Increased product awareness. Have a new product that you want to promote? Make it a loyalty reward, and more customers will get familiar with it, boosting future sales (provided the new product is good, of course).

Increased customer activity tracking. A mobile loyalty program lets you leverage the power of analytics to gain a wealth of info and insights into your customers. And with access to device data, you can even figure out where and when customers decide to make purchases, and how to best design your rewards program.

Increased customer satisfaction and retention. 62% of customers report that they are more likely to continue doing business with a company that has a loyalty program. ‘Nuff said.

That’s a lot of hype you’ve got there. Are any of these benefits actually realized?

Yes! About half of business owners report that their loyalty program is “somewhat effective.” As with any business practice, what you get out of it depends largely on your own input. We suspect that, over time and with the right tools, a dedicated approach can yield extremely cost-effective results.

On that point, some business owners worry that the cost of rewards handed out to increase sales won’t leave much of a net benefit at the end of the day. The cost is actually much lower than most owners think, however, due to the fact that redemption rates are far below 100%. In fact, roughly one-third of loyalty rewards earned are never redeemed!

Loyalty programs are popular and expected. It’s time to get on it.

We’re quickly reaching the point where customers expect loyalty rewards even from small, local businesses. Total loyalty program memberships are now over two billion in the aggregate, with total redemptions nearing $50 billion. Offering a loyalty program is pretty much par for the course, now, and is an easy way to gain an edge on your competition.

And passing on one is an easy way to leave a space open for your competitors to gain an edge on you.
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